Fishing

By: José Manuel López Pinto


    VMC History

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    VMC History

    Post  Admin on Mon May 10, 2010 11:48 am

    OVER 200 YEARS OF TRADITION AND TECHNOLOGICAL INNOVATION

    The family holding Viellard Migeon & Co - VMC - is one of France's
    oldest companies, with over 200 years experience in the production of
    high quality steel products.

    For almost a century, VMC has been manfacturing
    the World's Finest Fish Hooks.


    1796
    Jean-Baptiste Migeon becomes manager of a steel forge
    in Morvillars, France.
    The forge’s activities soon expand and lead to the creation of Viellard Migeon & Co, specialised in the manufacturing of nuts and bolts in Morvillars-Grandvillars.

    Jean-Baptiste Migeon

    ----------------------------------------------------------

    Juvénal Viellard,
    1803-1886 1835
    The marriage of Jean-Baptiste’s daughter, Laure Migeon to Juvénal Viellard unites the Migeon and Viellard families. Later, their initials are combined to form our name : Viellard-Migeon and Co.




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    1845
    Juvenal Viellard becomes sole master of Viellard Migeon & Cie (following the death of Jean-Baptiste Migeon) and the founder of the Viellard family dynasty. A skillful and energetic manager for 18 years before handing the flourishing business on to his sons.....and their future descendants.

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    1910
    Start of fish hook production. 15 expert families from Redditch (England) are invited by Director Charles Viellard to set up a new hook department in Grandvillars.

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    1914
    Six mansions or "Chateaux" have been built nearby the factories by 1914. Values of rigor, austerity and hard work lead to success and profits for Viellard Migeon & Co.
    Family chateau




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    Treble hook workshop 1938
    A new factory is opened in Morvillars dedicated to manufacturing fish hooks.




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    1949
    Golden Age : turnover 7 700 000 FRF / 450 employees.
    VMC is leader on the French hook market

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    1969
    Mr Christophe Viellard is appointed as President and Managing Director to save VMC from a difficult postwar period. Dual strategy : international expansion and machine automation. Christophe Viellard

    Christophe Viellard


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    1973

    VMC PECHE, Morvillars (France) Creation of VMC PECHE - an independant company controlled by the family holding - following a spectacular recovery of the fish hook activity.

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    1974
    First automatic treble hook machine : daily production increases from 5 000 to 60 000 pcs.

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    1981
    Creation of US subsidiary : VMC Incorporated, followed by VMC Germany, Poland, Ukraine & Russia.

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    1980s
    Period of international expansion : agreements with distribution agents throughout the world.

    ----------------------------------------------------------
    Norbert Heyer
    1995
    Creation of subsidiary VMC EUROPE in Méziré (France) responsible for distribution throughout Europe.
    Mr Norbert Heyer is in charge.
    VMC becomes leader on the world treble hook market.

    Norbert Heyer


    ----------------------------------------------------------

    1996
    Viellard-Migeon & Co. celebrates its 200th anniversary and earns the right to join “the Henokiens”, an exclusive group of bicentenary family companies.

    ----------------------------------------------------------


    2000

    Stanislas de Castelnau

    Creation of RAPALA VMC CORPORATION : merger between VMC and RAPALA, world's leading lure manufacturer.

    ----------------------------------------------------------

    2001
    Arrival of VMC PECHE's current President and Managing Director, Mr Stanislas de Castelnau.

    Director, Mr Stanislas de Castelnau

    _______________________________________________________

    Today

    Belongs to the Rapala VMC Group of companies

    Is the world's 1st treble hook manufacturer and supplier to lure manufacturers

    Exports 90% of its production

    Supplies lure manufacturers and hook retailers in 70 countries worldwide

    Boasts a catalogue of over 10 000 references

    Uses only the world's finest steels

    Employs modern automatic machines and state-of-the-art engineering principles

    Is constantly researching to break new ground in hook techology

    Prides itself on the high quality of its hooks and services

    IN THE EAST OF FRANCE VMC PECHE, Morvillars
    Hook Factory and World Distribution



    VMC EUROPE, Méziré
    European Distribution Unit


    IN THE USA VMC INCORPORATED, St Paul (MN)
    US distribution subsidiary



      Current date/time is Mon Jan 23, 2017 1:42 am